My wife and I have been discussing a potential business venture for a few months. It started from a conversation with us and my parents. We pondered it for a bit, came up with a spin on the idea, and this last weekend we decided to go for it.
Well get to it, Rudy, what’s the opportunity?
It all started with a conversation about a gap in the local farmers market offerings. Some folks were selling starts, but nobody sold seeds. Pretty much everyone picked them up at the local Walmart or hardware store.
But of course those weren’t locally selected for our region or anything like that. So that was the initial ‘pull’ … selecting a few specific varieties of seeds that would do well in our area.
But then as we looked at it more and discussed it more, there was another little tweak. Most packets that you get for your $3.50 or whatever have way more seeds than most folks will use in a given year, or even two years.
We’re not talking about hardcore gardeners here, but the average back yard gardener. So we decided that a nice niche to poke at will be smaller packets that are sized just right for a single year, and at a price that is very attractive. Probably about $0.75-$1 per packet.
We think this will do pretty well at the farmers markets, especially later in the year when the seeds aren’t in the store but it’s time for fall crops to go in.
However, we’d be remiss to keep it local. So I’ll be doing some test marketing online as well to see if there’s a market for this sort of thing in other areas as well. Should be an interesting experiment. And well worth the investment, I think. I know of someone around doing something similar on the Internet who’s making several thousand dollars a month.
Anyhow, keeping it brief tonight, but I hope you have a great week.